Partly. Google’s Search Console reports impressions from AI Overviews and AI Mode. Bing Webmaster Tools reports when Copilot cites one of your pages. Visits from ChatGPT and the other assistants land in your analytics under their own channel. What no tool gives you is a clean count of jobs won from an AI answer.
The AI numbers were already inside your Google reports
Google’s page “AI features and your website”, updated December 10, 2025, says sites appearing in AI features “are included in the overall search traffic in Search Console”.
Google’s own documentation update log records when that started. The entry dated June 16, 2025 reads: “AI Mode is now counting towards totals in Search Console.”
So this was never a separate pile of traffic sitting outside your reports. If your Google clicks moved over the past year, AI answers were already mixed into that number.
What Google counts as a click from an AI answer
The counting rules sit on the Search Console Help page “What are impressions, position, and clicks?”. That page carries no update date.
For AI Overviews it says: “Clicking a link to an external page in the AI Overview counts as a click.” On impressions: “Standard impression rules apply. To be counted as an impression, the link must be scrolled or expanded into view.” A link buried under a tap-to-expand that nobody opened is not counted at all.
Position works differently, and this trips people up. The same page says: “An AI Overview occupies a single position in search results, and all links in the AI Overview are assigned that same position.” Every link inside one AI Overview shares one position number. Being listed fourth in the answer does not make you position 4.
For AI Mode, that page says “Clicking a link to an external page in AI Mode counts as a click”, and “Position in AI Mode follows the same methodology as a Google Search results page.”
The dedicated Google report shows impressions and nothing else
Search Console also has a generative AI performance report. Google announced it on June 3, 2026, and said the reports were going to a subset of websites first. Its Help page, titled “Generative AI performance report (Search)”, carries no update date.
It covers AI Overviews and AI Mode, and it reports one metric. The page defines it plainly: “Impressions are how many times links to your site were shown to a user in a generative AI feature on Google Search.”
You can group those impressions four ways: Pages, Countries, Dates and Devices. That is the whole report. No clicks. No click rate. No list of the questions people typed.
Read that limit slowly. It is the honest answer to what most people are hoping for. You can learn how often your water heater page was shown inside AI answers last month. You cannot learn what was asked, or whether a single person clicked.
Two more limits from the same page. Google says “Not all properties have access to the report, as we’re rolling out over time”, so it may simply not be in your account yet. And “Search Console doesn’t include data from experiments in Search Labs”. If the report is not showing for your site, nobody can sell you access to it. Waiting is the plan.
Where ChatGPT and Copilot visits show up
Microsoft publishes its own version. A Bing Webmaster Blog post dated February 10, 2026 introduced AI Performance in Bing Webmaster Tools, “a new set of insights that shows how publisher content appears across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations”. Microsoft calls it a public preview. It counts citations rather than clicks: how many times your pages were shown as sources, which pages those were, and the phrases the assistant used when it went looking for content.
For ChatGPT, Claude and Perplexity there is no report like that. Those show up only when a person clicks a link in the answer and lands on your site.
Google Analytics sorts that arrival into its own bucket now. The Analytics Help page “Default channel group”, which carries no update date, says: “AI Assistant is the channel by which users arrive at your site from sources like ChatGPT, Gemini, Deepseek, Copilot, or Grok.” The rule it lists is that the medium “exactly matches ‘ai-assistant’”, which Analytics sets when the referring site matches its list.
Read the next line on that page before you draw a conclusion from it. The AI Assistant channel “excludes Google’s AI Overviews and AI Mode”. Those clicks sit in Organic Search instead, which the same page describes as arriving “via non-ad links in organic-search results, including Google’s AI Overviews and AI Mode”. So the AI Assistant row is not your whole AI number. It is your ChatGPT and Copilot number.
Anything not on Google’s list still falls into Referral, which that page describes as arriving “via non-ad links on other sites/apps”. So open your referral list and read the site names by hand. Assistants come and go faster than the lists that sort them.
One note on the tracking itself. California’s Business and Professions Code section 22575, last amended effective January 1, 2014, says a commercial website that collects personal information from visitors in California must “conspicuously post its privacy policy on its Web site”, and whether that reaches a small trades site is its own question. This is not legal advice. Ask your own attorney what your own state asks of you.
What none of these reports can tell you
If an assistant reads out your hours, your service area and your phone number, and the customer calls you, there is no visit and no click. No analytics account can tie that call to that answer, and a tracking number carries its own trade off. The only tool that catches it is asking the caller how they found you.
A few limits worth holding in your head. The Analytics Help page “Google organic search traffic report”, which carries no update date, says “Search Console keeps data for the last 16 months” and that the data arrives “48 hours after it is collected by Search Console”. The Search Console Help page for the Performance report, which also carries no update date, says the default view covers the past three months, and that the newest data can be preliminary, marked by a dotted line on the graph, and might still change.
For a two truck plumbing company, these counts are going to be small. Do not rebuild a website over a swing of twelve visits, and the rebuild question has better tests than this one. Watch the direction across a season, not the day.
A flat zero, month after month, is worth a look though. It can mean your site is turned away from the crawlers that feed these answers. Google-Extended and what that switch really controls covers the blocking side, and what ChatGPT reads on your website covers what gets pulled in the first place.
What to do this week
- Open Search Console and look down the sidebar for a generative AI section. If it is not there, your property is still in the rollout.
- Put the AI impressions next to your total impressions for the same dates. The share tells you something. The raw number on its own does not.
- Open your analytics, find the channel report, and look for AI Assistant. Then open Referral and read the site names.
- If you have a Bing Webmaster Tools account, open AI Performance and see which of your pages Copilot is citing.
- Skip the last two days when you judge a trend. That data is still landing.
- Ask every caller how they found you, and write it down. After three months you will have something no report can give you: what customers say when you ask them.
The free scan asks AI assistants the questions your customers ask and writes down which companies get named. It is a check and not a fix, and it says nothing about how many people clicked.