How much a roofing website costs
A roofing website costs from about $4 a month do-it-yourself, up to $24,000 for an agency build.
Do it yourself. WordPress.com Personal is $4 a month billed yearly, $9 monthly. Duda Basic is $19 billed yearly, $25 monthly.
A freelancer. Roughly $1,000 to $3,000 once. A buyer on r/webdev: “a good budget is between $1000-1800 for design and setup. and 120 a year for web hosting.”
A roofing agency. A poster on r/RoofingSales was quoted “around $8,000, not to mention the ongoing maintenance and hosting fees.” Hook Agency publishes $12,000 and $24,000 builds, at $1,000 or $2,000 a month over 12 months, and says complex sites reach $50,000.
Ours. galloping.ai sells three monthly tiers. Every tier is a fully hosted, SEO-ready website with an agent on it, and the higher tiers add more pages, calendar booking, and monthly visibility work. See pricing for the current numbers.
Those offers bill in different ways, so check what each monthly number includes.
What you pay every month after the build
On a plugin stack the software charges you before anyone writes a word. WP Engine’s Startup plan is $30 a month billed annually. Elementor Pro, Advanced Solo, adds $99 a year. That is $459 in year one, hosting and software only. WP Engine’s plans page notes first-year pricing is for new customers, so year two costs more.
Cloudflare’s documentation says requests to static assets are “free and unlimited” on its free and paid plans, and the paid plan starts at $5 a month.
Marketing retainers are separate: Hook Agency publishes local search work from $2,800 a month, ads management from $2,000.
Hosting is included in every galloping.ai tier. Ads and other custom work are separate. The pricing page lists the scope of each tier.
Hosting keeps the site online. It does not add new pages, buy advertising, or buy page one.
Why only one of six roofing website companies prints a price
On August 10, 2026 we checked the pricing pages of six roofing and home-services website companies. One published a price.
- Hook Agency publishes $12,000 and $24,000, each split over 12 months.
- Roofing Webmasters says “$99 to Start! Call for Details” and never states the regular monthly fee.
- Contractor Gorilla: “Contact us today for pricing.”
- JobNimbus Marketing, where roofermarketers.com now redirects, offers a strategy call, no figures.
- Townsquare Interactive gives you a quote form.
- Scorpion shows no prices.
Our current prices are on the pricing page. Hosting and an SEO-ready foundation are included in every tier.
Template or custom, and what actually changes the price
A template is the same layout other roofers use, with your words, your photos, your phone number. Custom means the pages are laid out around your jobs, your towns and your prices.
The money goes into writing the pages and taking the photos, not the layout. A template with real photos of your crews beats a custom build with stock photos of somebody else’s.
Every page we build is a finished file on Cloudflare. No plugins, no logins to babysit. More on how we build.
Plugins carry upkeep. Patchstack counted 11,334 new problems across the WordPress add-on world in 2025, up from 7,966 the year before, 91% in plugins, and 46% with no fix out when the problem went public. WordPress.org’s documentation still tells you to click “Update Now” for major releases, and warns it affects all files in the install.
A custom build does not write your reviews or answer your phone.
The storm and insurance words that quietly cost you money
Homeowners type “roof leak repair” or “roof replacement cost”. Pages titled around adjusters, supplements and restoration answer a different question.
Storm pages date themselves.
One built around a single hail event reads, a year later, like an out-of-town crew that packed up. Ask a vendor for pages named after the work and the town, and a plan for the storm page afterward. If insurance work is most of your revenue, keep the claims page and the plain repair pages too.
Whether a new website gets you leads
We cannot promise you rankings, leads, or a place in an AI answer. We do not publish client results.
Google Search Central, updated December 10, 2025, says page speed feeds its ranking systems. It also says a good score does not ensure a top position and that chasing a perfect score may not be the best use of your time. Run the same test on yours. Google says the same about the labels that carry your address, phone and hours: adding them does not ensure a place in search.
Portent looked at about 100 million page views across 20 sites. Sign-up rates fell as pages got slower, roughly 40% at one second to 29% at three. None of the 20 were named as roofing. Direction, not law.
LocaliQ’s 2026 benchmarks put the average cost of an ad lead in home improvement at $90.92, from its own advertising customers. At that price a $12,000 build is about 132 leads. Use the same math against any quote you receive.
After the call comes in, someone has to pick up.
What to do before you sign anything
Ask for the monthly number in writing. Ask who owns the domain. Ask what happens to the site if you cancel.
Our answers: all three tier prices are public, hosting and the SEO-ready foundation are included, and extras are separate. Your domain, data, files, and accounts stay yours.
Start with a free scan of what AI says about your business. The request starts as an email draft you review and send.