We build websites for local businesses through a clear brief, build, review, and launch path. It seemed fair to show what our own build could do, so we published the score.
The numbers
Google PageSpeed Insights, run on the live site, on the day it launched:
- 100 performance, on phone and on desktop
- 100 accessibility
- 100 best practices
- 100 search basics
Scores move a few points from run to run, and a site that grows adds weight. Put your own site into PageSpeed Insights, then your competitor’s. Put ours in too, and hold us to what you see.
Why it scored that way
There was no trick. At launch, there was a short list of things we refused to do.
- No page builder, no plugin stack, no embedded widgets. Nothing a visitor needs has to wait on another company’s server, and no page falls apart if a builder like Elementor or Divi is turned off. Since launch we have added one widget: our own chat assistant.
- Under three kilobytes of code reached the browser at launch, compressed. Adding a chat assistant and analytics has made that more since.
- The fonts live on our server, cut down to only the letters we use. No waiting on a font company’s network, which is most of what a web font costs a page.
- Every page is a finished file. Nothing gets assembled while your customer waits, which is why we build on Astro. There is no database to ask, no plugin to load, no page builder to boot up.
- Pictures are sized before they ship, not scaled down in the browser after the fact, which is the usual reason a jobsite photo slows a page.
Why it matters to a local business
Half your customers find you on a phone, often on a bad signal, often while standing in a flooded basement. A site that takes six seconds loses a share of those people before they see your number, though the three second rule gets quoted more loosely than it was measured. A site that takes one second does not.
The other half of it is who reads your site now. Google and ChatGPT both have to make sense of your pages to put you in an answer, and what ChatGPT actually reads is a short list. Pages that are small, plain and correctly labeled are easier for them to read, and easier means named more often.
The part we cannot show you yet
This site launched with the pages a buyer needs and nothing else. There is no sample report, public change log, or client case study yet. When one exists, it will be added here with the date.
That is the deal we make with clients, so it is the deal we make here. Every change leaves a record.