What an electrician website needs on it
Two people land on your site: the one with no power now, and the one pricing a panel upgrade for next month. One calls in seconds, the other reads for a week.
Both want the same list.
- Your phone number, tappable, at the top of every page.
- Your license number.
- The towns you cover, by name.
- Your hours, and what “emergency” means when you say it.
- What the common jobs cost. If you cannot quote one sight unseen, say so. Never make anyone ask.
- Photos of your own work.
Google’s mobile-first indexing guidance, updated December 10, 2025, says your mobile site should carry the same content as your desktop site. The usual failure strips the number and services from the phone version.
None of that makes the phone ring. It stops earned calls leaking away. We build ours this way at /websites.
The panic call: no power, burning smell, breaker tripping
Put the number first, then the towns, then who answers at night.
No form.
The US Fire Administration estimated 23,700 residential building electrical fires in 2023: 305 deaths, 800 injuries, $1.5 billion in loss, on a page dated February 14, 2025. National figures, and dated. They explain the fear, not your call volume.
Give your arrival window and trip charge, or say you cannot promise one. A quote gate loses the call.
Google’s Business Profile help says a service area “shouldn’t extend farther than about 2 hours of driving time” from your base, and a service-area business should hide its street address. That page carries no update date. Use a local number, not a call center number, and never one that redirects callers away.
The planned job: panel upgrade, generator, whole house rewire
This one reads for a week.
One page per job you actually sell, named the way a homeowner says it: panel upgrade, standby generator, whole house rewire, hot tub circuit, new outlets.
Each page answers four things. What the work involves. Roughly what it costs. How long the power is off. Whether a permit is needed, and who pulls it.
Give the range in plain numbers. If it depends on what is behind the drywall, say so.
The IRS Section 25C credit covered panelboards at $600 per item, needing 200 amp capacity or more, inside a $1,200 yearly cap, for work installed through December 31, 2025. That IRS page was updated April 28, 2026. It has ended. A page still advertising it is wrong.
The EV charger page, and the credit that just ended
The IRS Section 30C credit paid 30% of cost, up to $1,000 per item at a main home, on an IRS page updated May 26, 2026. It expires for property placed in service after June 30, 2026, a date now passed. An EV page still advertising that federal credit is publishing a claim that is not true. The credit only applied in low-income community or non-urban census tracts, which most pages skipped.
The Department of Energy’s Alternative Fuels Data Center says Level 2 runs at 240 volts, installs must meet local and state codes, permits may be needed from your building authority, and a certified electrical contractor is recommended.
Money now comes from states and utilities. Two places to look: the DOE state laws and incentives database, state pages last reviewed October 2025, and DSIRE, from the N.C. Clean Energy Technology Center at NC State. Check your incentive lines against both. Date the check on the page.
Where your license number goes
California Business and Professions Code 7030.5 requires the license number in all forms of advertising. Section 7027.1 makes advertising covered work without a valid license a misdemeanor, fined $700 to $1,000. Its definition covers electronic transmissions and directory listings, so your website is an ad.
Florida Statute 489.521 says the number “shall be stated in each offer of services, business proposal, or advertisement, regardless of medium”.
Arizona A.R.S. 32-1124(B)(4) lets internet, broadcast and billboard ads skip the number if they point to a website showing the number and licensee’s name.
Washington’s RCW 19.28.041 requires a license to advertise, but not the number in the ad. Check your own board.
The number goes in the footer of every page, and beside the phone number. Homeowners search “how to check if an electrician is licensed”. Put your board’s lookup link on your page.
What a website will not do for you
We do not publish client case studies, and we will not imply any. The site we can point to in full is ours: 100 on Google’s PageSpeed test, desktop and mobile.
A website does not create demand. It catches people already looking.
Google’s spam policies, updated May 15, 2026, name doorway abuse: “multiple domain names or pages targeted at specific regions or cities that funnel users to one page”. Scaled content abuse too: AI tools making many pages without adding value. So no 300 suburb pages.
The question and answer boxes Google used to show are gone: stopped May 7, 2026, documentation pulled June 15, 2026.
Google’s AI features documentation, updated December 10, 2025, says there are no additional requirements to appear in AI Overviews or AI Mode. Anyone selling a file for that is selling air.
web.dev, updated October 31, 2024: largest paint in 2.5 seconds, a tap answered in 200 milliseconds, layout shift 0.1 or less, at the 75th percentile. Fast is a floor, not a sale.
We cannot promise a ranking, a call count, or a spot in an AI answer. The pricing page lists all three tiers, what each includes, and the work that stays separate.
Check what yours is doing now
The free scan asks AI assistants what a homeowner asks, and writes down who gets named. You get what to fix first by email. Ask if you want a call. We cannot promise it names you.